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The Beaudry

Client: National Ready Mixed Concrete Company


Promote an AIA Award Winning Project in Los Angeles

National Ready Mixed Concrete Company (NRMCC), headquartered in Ontario, CA, needed a high-quality project video to promote their customer Webcor at the 2023 ACI Awards Ceremony.

SEME conducted on location interviews with both NRMCC and Webcor representatives asking them to explain the challenges and sustainability goals for this 57-story luxury residential tower in Downtown Los Angeles. We also shot supporting drone footage, beauty shots of the structure and paired it with construction footage shot during the height of Covid.

Project Video